Brennan Dunn is an email and personalisation geek. For the last few years he's focused on delivering on the promise that just about every marketing company makes: sending the right message, to the right people, at exactly the right time.
He's the co-founder of RightMessage, a software company that helps creators better grow and learn about their audience, and recently founded Create & Sell, where he provides weekly intermediate/advanced growth ideas to creators.
He started and exited successfully from We Are Titans – web agency, Planscope – SaaS, and DoubleYourFreelancing – a community for freelancers and agencies. Born in the US, he moved to the UK in 2020 where he likes to ride bikes and attempt to create things with wood, but what he really excels at is delivering actionable, fluff-free ideas that you can quickly and profitably put into action.
My Approach to Email Marketing
I believe that effective email marketing is about building genuine relationships with your audience. It's not about blasting the same message to everyone on your list, but about understanding who your subscribers are and what they need from you.
My approach focuses on three core principles:
1. Personalization at Scale
The future of email marketing isn't about sending more emails—it's about sending the right emails to the right people. Through segmentation, tagging, and dynamic content, you can create personalized experiences that resonate with each subscriber, even as your list grows into the thousands or tens of thousands.
2. Value-First Communication
Every email should provide genuine value to the recipient. Whether that's educational content, entertainment, or exclusive offers, your subscribers should feel that their time was well-spent reading your message. This value-first approach builds trust and keeps your audience engaged over the long term.
3. Strategic Automation
Automation allows you to deliver timely, relevant messages without requiring constant manual work. By creating thoughtful automation sequences, you can nurture relationships, onboard new subscribers, and guide people toward your offers in a way that feels natural and helpful rather than pushy or salesy.
My Journey
My path to becoming an email marketing specialist wasn't straightforward. I started my career as a web developer and eventually built a successful agency. Through growing that business, I discovered the power of email marketing for attracting and retaining clients.
When I launched DoubleYourFreelancing, email became the primary channel for connecting with my audience of freelancers and agency owners. I experimented extensively with different approaches, learning what worked and what didn't through real-world testing.
This hands-on experience led to the creation of RightMessage, which helps businesses create personalized experiences for their website visitors and email subscribers. Working with thousands of customers has given me insight into the email marketing challenges and opportunities across various industries.
Now, through my courses and coaching programs, I share these insights to help other business owners and marketers achieve better results from their email marketing efforts.
Work With Me
Whether you're just starting with email marketing or looking to optimize an established system, I offer several ways to work together:
Through my courses and coaching programs, you can learn proven strategies for building your list, creating engaging content, and converting subscribers into customers.
For more personalized guidance, my private mastermind provides direct access to me and a community of serious email marketers who are implementing these strategies in their businesses.
You can also stay connected by joining my newsletter, where I share weekly insights and practical tips for improving your email marketing results.
